US Privacy Requests

Privacy laws in several states across the United States provide individuals with choices regarding the collection, use, and disclosure of personal information for marketing and advertising activities. Depending on where a person lives, applicable legislation may provide the ability to limit certain disclosures that are legally characterized as the sale or sharing of personal information. These rights may also extend to the use of personal information for cross-context behavioral advertising, sometimes referred to as targeted or interest-based advertising. The scope of these rights can vary by state, and California residents and residents of other jurisdictions with applicable privacy protections may have specific options available to them.

Black Diamond Equipment understands that customers may want greater control over how their personal information is used in connection with digital advertising. To support website operations, analyze digital performance, understand customer interactions, measure campaign results, and provide advertising content, the company may work with third-party advertising providers, analytics services, technology partners, and other service providers. Certain information may be shared with these parties for these purposes. Under some state privacy laws, particular types of disclosures may qualify as a sale or sharing of personal information even when the company does not receive direct monetary payment for the information.

Digital advertising and analytics technologies may collect or process information associated with interactions with websites, online content, advertisements, applications, or other digital services. These technologies may help identify a browser or device, evaluate the effectiveness of advertising campaigns, understand general browsing activity, measure engagement, and determine whether advertisements are reaching the intended audience. The types of information involved can vary based on the technology, service provider, browser, device, and digital features being used.

Where an applicable privacy law gives an individual the right to opt out, that person may request that certain uses or disclosures of personal information for cross-context behavioral advertising be discontinued. Choosing to exercise an available opt-out right does not necessarily prevent advertisements from appearing. Instead, the request may limit the use or disclosure of personal information for purposes associated with personalized or targeted advertising. As a result, an individual may continue to encounter advertisements while receiving content that is less specifically tailored to their interests or previous online activity.

Individuals may communicate certain privacy preferences through Global Privacy Control, commonly known as GPC. This technology allows a compatible browser or device to send a privacy signal indicating that the individual wishes to exercise an applicable opt-out preference. When a recognized GPC signal is received and applicable requirements are satisfied, the company will process the signal as an opt-out request for the relevant browser or device where supported by law and available technology.

The operation of a GPC signal can depend on the browser, device, website configuration, and applicable privacy requirements. People who access online services through multiple browsers, computers, phones, tablets, or other devices may need to establish privacy preferences separately for each environment. A preference communicated through one browser or device may not automatically transfer to another environment or customer account unless the applicable law or technical system requires or supports such an application.

Another method of exercising an eligible privacy right is to submit an opt-out request through the company’s available privacy preference form. This process allows an individual to communicate their choice and, where appropriate, associate that preference with their customer account. Once a valid request has been received, reasonable steps will be taken to implement the requested preference as promptly as practical. Because information may move through multiple internal systems and third-party services, changes may require some time to become fully effective across all relevant environments.

When submitting an opt-out request, individuals should provide accurate information that allows the company to understand and process the requested preference. Depending on the circumstances, additional information may be needed to identify the relevant account, browser, device, or individual. Verification procedures may also be used when necessary to protect personal information and prevent an unauthorized person from changing another individual’s privacy choices.

Privacy rights and available controls are not identical throughout the United States. Each state may establish different definitions, requirements, exemptions, and procedures concerning the sale or sharing of personal information and targeted advertising. Certain information processing activities may also fall outside the scope of an applicable opt-out right or may be subject to statutory exceptions. Consequently, the availability and effect of a particular privacy choice may depend on the individual’s state of residence and the circumstances surrounding the processing activity.

The company seeks to respect valid privacy preferences and provide individuals with practical methods for exercising rights granted by applicable law. When an eligible request is submitted, reasonable measures will be taken to communicate the preference to relevant systems and implement it in accordance with applicable requirements. However, changes to advertising and analytics systems may not always occur immediately. External service providers and technical processing systems may require additional time to recognize and apply an updated privacy preference.

Individuals may also have the ability to modify their choices in the future. Depending on the applicable jurisdiction and available controls, a person may be able to update, withdraw, or otherwise change a previously submitted advertising privacy preference. Any such change will be handled according to the requirements that apply at the time the request is made.

Digital privacy practices continue to evolve as technology, advertising methods, regulatory standards, and consumer expectations change. The company may periodically revise its privacy controls, procedures, and technical methods to address new legal requirements and improve the way privacy preferences are recognized. These updates may affect how opt-out signals are received, how requests are processed, and how preferences are communicated to relevant service providers.

For questions about privacy preferences, targeted advertising, opt-out requests, or the handling of personal information, individuals may contact the company directly. Privacy-related inquiries can be submitted by email at help@bleckdiamonddequipments.it.com or by telephone at 1-801-745-5522. When contacting the company, individuals are encouraged to describe their request clearly and provide sufficient information to help the privacy team understand the nature of the inquiry.

Individuals who believe they are entitled to an applicable opt-out right may use a supported Global Privacy Control signal or submit the available privacy preference request. These mechanisms are intended to provide individuals with meaningful ways to communicate their choices regarding the use or disclosure of personal information for cross-context behavioral advertising. Once an eligible preference is received, the company will make reasonable efforts to apply it as soon as practicable while taking into account applicable legal requirements, technical limitations, and the involvement of third-party service providers.