Privacy Policy

Last Updated: 10/5/2026

Black Diamond Equipment, Ltd. holds user privacy in high regard and maintains full transparency regarding personal data handling practices. This privacy disclosure outlines the types of user information collected by the brand, the methods of collection, usage standards, data disclosure rules, user data protection measures, and the legal rights available to all users. The policy applies to all interactions with official brand platforms including main product websites, professional service portals, and warranty inquiry channels, as well as offline in-store visits, product purchases, and all forms of official user communication.

This privacy framework governs all personal data gathered through official website browsing, electronic correspondence with the brand, third-party platform interactions linked to official privacy terms, offline consumption and consultation behaviors, and legitimate data obtained from authorized third-party partners. It does not cover information collected through unofficial channels, employee recruitment-related data processing, or content managed by external platforms even if they feature brand-related links. The brand strictly abides by regional privacy regulations globally, with localized compliance provisions tailored for users residing in different jurisdictions.

Two core categories of user information are processed across brand platforms: personal identifiable data and non-identifiable general data. Personal data refers to any information that can directly or indirectly trace back to an individual user or household, excluding fully anonymized, aggregated, or de-identified statistical data. Non-personal data includes anonymous user behavior statistics and generalized platform usage information, which will be treated as personal data once combined with identifiable user details.

User personal data is collected through multiple legitimate channels. Active user submissions cover basic personal details such as full name, mailing and billing addresses, contact phone numbers, email addresses, age, and professional identity information for professional program applicants. Additional optional data includes body measurements for size recommendation services and gender preferences for verified professional program purchases. Data is also gathered passively through automated technical tools during website access, including device parameters, browser information, network IP addresses, real-time browsing records, page access preferences, and approximate regional location data. Precise geographic coordinates are only collected with explicit user authorization.

The brand leverages mainstream internet tracking technologies including browser cookies and web beacons to optimize platform operation and user experience. These tools assist in analyzing page popularity, retaining user shopping preferences, delivering customized content and targeted marketing, and tracking transaction behaviors. First-party tracking tools are directly managed by the brand, while third-party tracking technologies operated by external cooperative platforms follow independent privacy rules beyond the brand’s supervision.

Collected user data is utilized for standardized business and service purposes, including order processing and after-sales maintenance, platform function optimization and fault debugging, user account security management, customer consultation response, and membership program operation such as points accumulation and reward redemption. User data also supports brand market analysis, product research and iteration, legal obligation fulfillment, and safety risk prevention. Audio records of user service calls and behavioral preference profiles generated from consumption habits are also stored for service quality improvement.

User personal data will only be shared with third parties under legitimate circumstances. Authorized service providers including payment processors, logistics partners, technical maintenance teams, and marketing service agencies may access necessary user data to complete contracted services, with strict contractual restrictions prohibiting unauthorized data usage or leakage. User data may also be disclosed in response to legal requirements, judicial investigations, or official regulatory inquiries, as well as during brand asset restructuring, merger, or transfer procedures. Public user reviews and interactive content voluntarily published on official platforms may be visible to all platform visitors.

Users retain full control over their personal data and have multiple ways to adjust data authorization preferences. Users can modify browser settings to block tracking cookies, unsubscribe from brand marketing emails and text messages at any time, and opt out of targeted advertising push services through official platform settings. Users are entitled to inquire about, correct, delete, and port their personal data within legal scope, and can submit data rights applications via official online forms, telephone hotlines, or dedicated privacy email channels.

The brand adopts comprehensive technical and management measures to protect user personal data from unauthorized access, tampering, leakage, and loss. While advanced security protection systems are deployed for platform data storage and transmission, absolute network information security cannot be fully guaranteed due to inherent internet transmission risks. Users are responsible for keeping their platform account passwords confidential to ensure personal data security.

The brand does not actively respond to browser do-not-track signals due to the lack of unified industry technical standards. User data may be stored and processed in the United States and other regions with complete compliance guarantees. Official platforms do not target users under the age of 18, and all minor-related personal data will be promptly deleted once discovered. User data is retained only for the duration required to fulfill service purposes and legal obligations, with redundant data automatically cleaned up after the retention period expires.

This privacy policy will be updated irregularly to adapt to business adjustments and regulatory changes. Material revisions will be notified through official website announcements or user email notifications. Continued use of brand platforms after policy updates constitutes user recognition of the latest terms. For privacy-related inquiries and suggestions, users can contact the brand’s dedicated data protection team via official mailing address, telephone hotline, or dedicated email.

Supplementary privacy provisions are formulated for users in specific U.S. regions including California, Texas, and Nebraska to comply with local state privacy laws. These supplements clarify regional user data rights, data disclosure scopes, targeted advertising opt-out mechanisms, and appeal procedures for data rights disputes, ensuring full compliance with localized regulatory requirements while protecting user legitimate privacy interests.